Advertising: Demographics

Gender
Male 74%
Female 26%

Age
25-54 40%
35-64 62%
35+ 88%

Education
Graduated College+ 99%
Post Graduate Study+ 43%
Considering Masters and/or Doctoral degree 48%

Occupation
Professional/Managerial 55%
Any Chief Officer 26%

Household Income
$150,000+ 65%
$250,000+ 32%
Average HHI $327,880

Household Net Worth
$1,000,000+ 42%

Books
Average # purchased each year 28
Foreign Affairs provides me with book purchase ideas 76%

Book Genres Index
History 75% 506
Politics/Current Events 67% n/a
Biography 54% 374
Business 37% 297
Travel 22% 822

Residences
Own 2+ Residences 37%
Principal Residence Median: $440,410

Source: 2013 Ipsos Affluent  Survey, HHI $100,000+, 2011 MRI gfk Subscriber Study

2014 Foreign Affairs Media Kit [pdf]