Advertising: Influence on Policy Issues
"THE MOST INFLUENTIAL OF ALL MEDIA"
Foreign Affairs Ranked Among Most Influential by U.S. Opinion Leaders
Once again, Foreign Affairs has been ranked among the top publications in influence
by U.S. opinion leaders in a recent study conducted by Erdos and Morgan, the premier business-to-business research firm. The findings place Foreign Affairs ahead of most media, both print and broadcast, including the Wall Street Journal and the Harvard Business Review.
The Erdos and Morgan 2010 study surveys a total universe of over 480,000 American thought leaders who shape policy and opinion in the public and private sectors. The study documents this group's involvement with contemporary issues and their use of particular media as sources of information in their work. Foreign Affairs was ranked among the most influential.
Foreign Affairs, the world's leading forum on international political and economic affairs, has a paid circulation of 161,450 and a total audience of over 258,000. In previous Erdos & Morgan Opinion Leader studies (2004/2005, 2006/2007) it was ranked #1 in influence.
Download the following pdfs: