In 64 BC, the great Roman lawyer and orator Marcus Tullius Cicero ran for consul. His younger brother, Quintus, thought Marcus had a chance -- as long as he ran a good campaign. So Quintus wrote a detailed strategy memo laying out just what Marcus needed to do to win. It’s the best guide to electioneering you’ll ever read, presented here with a commentary by the legendary political consultant James Carville.
QUINTUS TULLIUS CICERO, 102–43 BC, was a Roman general, politician, and author and the younger brother of Marcus Tullius Cicero. JAMES CARVILLE is an American political consultant and author. Cicero’s essay is excerpted from a translation by PHILIP FREEMAN, recently published as How to Win an Election: An Ancient Guide for Modern Politicians (Princeton University Press, copyright © 2012 by Philip Freeman).
After Iraq, we may be tempted to turn inward. That would be a mistake. The American moment is not over, but it must be seized anew. We must bring the war to a responsible end and then renew our leadership -- military, diplomatic, moral -- to confront new threats and capitalize on new opportunities. America cannot meet this century's challenges alone; the world cannot meet them without America.
Washington is as divided on foreign policy as it has been at any point in the last 50 years. As the "greatest generation" did before us, we must move beyond political camps to unite around bold actions in order to build a strong America and a safer world. We must strengthen our military and economy, achieve energy independence, reenergize civilian and interagency capabilities, and revitalize our alliances.
While campaigning for the highest office in the land, presidential hopefuls and their advisers have turned to Foreign Affairs to publish essays laying out how they see the world. Here is a collection of those articles, grouped by election year.

In 64 BC, the great Roman lawyer and orator Marcus Tullius Cicero ran for consul, the highest office in the republic. Marcus was 42 years old, brilliant, and successful. But he was not a member of the nobility, and that would ordinarily have eliminated him from consideration. The other candidates that year were so unappetizing, however, that he had a chance of winning -- at least, thought his younger brother, Quintus, if Marcus could run a good campaign. At this time in Rome, any adult male citizen could cast a ballot, but voting was done in a complicated system of groups. The richest citizens had disproportionate power, social and political patronage was crucial, and campaigns were accompanied by some bribery and occasional violence, but the electoral process was orderly and usually reasonably fair. The Commentariolum Petitionis, or "Little Handbook on Electioneering," purports to be a memo written by Quintus to Marcus telling him how to proceed. Some scholars believe it is just that; others think it was written by another ancient writer. Either way, the author clearly knew a lot about Roman politics in the first century BC, which turn out to have a distinctly familiar feel. What follows are excerpts from a new translation of the Commentariolum by Philip Freeman, with some observations on its contemporary relevance by James Carville.
THE EDITORS
To my brother Marcus,
Although you already have all the skills a man can possess through natural ability, experience, and hard work, because of the affection we have for one another I would like to share with you what I have been thinking about night and day concerning your upcoming campaign. . . ...
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THE strength of America is rooted in a great principle--individuals are an end, not a means. That is the American idea. Schools, colleges, labor unions, political parties and the Government of the United States exist for American men and women; never the other way round. The corollary of the idea is that every individual must take responsibility for the whole. He must himself take responsibility for the safety and the wise development of his country, and for the selection of policies which determine its safety and progress.
"The mood of the American electorate radiates anxiety, mistrust, pessimism and an implacable determination to change the way things are done in Washington". This, and the end of the Cold War, are "likely to effect a major transformation of American foreign policy", in terms of shift from geopolitics towards a definition of the national economic interest and an enhancement of US industrial competitiveness. This is not simply a reaction to the recession, but a more basic lack of confidence in US economic management.
THE past months have set before our policy-makers a map whose essential features are not unfamiliar to those who have studied or been a part of the events of the past decade, but it is also crowded with new silhouettes. There are new projections, contours and dimensions. International events in recent months have accelerated in pace and have been in a flux not yet comprehended by the leadership of our nation or taken account of in adjustments in the machinery of our foreign policy.
