Japan is today our largest overseas trade partner and the primary source of competition for American industry. This article, therefore, focuses on Japan and to some extent on the electronics industries--including computers, semiconductors and other industrial and consumer electronics equipment--as typical of the high technology areas where competition with Japanese firms is most intense. Most of the measures which will help to make the American electronics industries more competitive apply equally to all American industry.
Edson W. Spencer is the Chairman of Honeywell Inc. He worked in Japan for five years as Far East Regional Manager for Honeywell, and was a member of the intergovernmental Japan-U.S. Economic Relations Group in 1979-81. He is currently Chairman of the Advisory Council on Japan-U.S. Economic Relations, comprised of businessmen from both countries.
Japan is today our largest overseas trade partner and the primary source of competition for American industry. This article, therefore, focuses on Japan and to some extent on the electronics industries-including computers, semiconductors and other industrial and consumer electronics equipment-as typical of the high technology areas where competition with Japanese firms is most intense. Most of the measures which will help to make the American electronics industries more competitive apply equally to all American industry.
Although Japan is the focus, it is important to keep in mind that many of the problems touched on in our trade with Japan apply, sometimes with greater force, to our trade with other nations. Germany, the United Kingdom and France, for example, have all taken strong measures to support their high technology industries. Even before the socialists and nationalization, France was a far tougher market for American electronics companies to penetrate than Japan.
This is not a propitious moment for the multilateral trading system that has contributed so much to economic growth and prosperity since World War II. The alternative of returning to the protectionist Smoot-Hawley tariff era of the 1930s is not a viable choice. The first major country to expand broadly into protective measures is sure to be met with retaliation by its trading partners. A spiraling down of world trade is all too likely to occur, unless those of us who believe in the benefits of the free trading system are willing to work hard to preserve it from the attacks of industries that suffer from imports taking over their markets, and from legislators who quite naturally respond to the pressures of their voters, particularly when unemployment is a major problem.
II
The strength of the Japanese economy, and in particular its electronics industries, is a product of Japanese government policy which has created a consistently favorable climate for Japanese business and taken special measures to help the Japanese electronics industries. Each of these areas needs a careful look.
Japan starts with the advantage of knowing that she has to export to survive. That focuses the minds of government officials and businessmen, to an extraordinary degree, on the need to be competitive internationally, to be competitive against the world's best firms.
This is a premium article
You must be a logged in Foreign Affairs subscriber to continue reading. If you wish to continue reading this article please subscribe , or activate your online account to get full online access.
Log In
Buy PDF
Buy a premium PDF reprint of this article.Related
For over half a century Japan and Germany have been at the heart of America's international preoccupations. After a long and destructive war against both countries, the United States worked exhaustively to help its two erstwhile enemies recover and build democratic societies secure under the American defense umbrella. From the late 1960s to the mid-1980s, victor and vanquished moved to a more balanced relationship, especially in trade and finance. Today, in one of history's great role reversals, Tokyo and Bonn have become Washington's fierce trading rivals and also its primary bankers.
As economic crisis plunges Asia into chaos, old wounds may reopen. The continent still fears Japan, thanks to its World War II brutalities. By refusing to apologize, Tokyo only makes matters worse. A power vacuum results: an unrepentant Japan will never be allowed to lead a suspicious Asia. Instead, flash points may ignite, and East Asia and even America could be dragged into a war. To defuse tensions, America must push its ally to show remorse and Japan must pay its World War II debts. In turn, China and Korea -- age-old enemies of Japan -- must learn to look forward, not back.
Does the current financial crisis resemble Japan's "lost decade" of the 1990s? It may be even worse, argues Robert Madsen. Not so, replies Richard Katz.

Sign-up for free weekly updates from ForeignAffairs.com.