A comprehensive plan to revive America's competitiveness comes from Rocky Mountain Institute - using energy efficiency to prime th economic pump, an industrial policy to guide fresh capital injections and environmental technology to create a cottage industry for the 21st century.
Joseph J. Romm, research scholar at Rocky Mountain Institute, Old Snowmass, Colo., is author of The Once and Future Superpower: How To Restore America's Economic, Energy, and Environmental Security. Amory B. Lovins, the Institute's Director of Research, consults widely on energy strategy for utilities, manufacturers and governments. This work was funded by I. G. Ventures and various foundations including Laucks and General Service.
Profiting from Energy
AMERICA’S ENERGY and economic policies remain tied to Cold War concepts of national security. For nearly fifty years all of America’s vast resources were directed toward one purpose: containing the Soviet threat of global communism. But the need for a military-oriented industrial strategy fell with the Berlin Wall; long subordinated economic, energy and environmental concerns have risen to the top of the national agenda. Integrating those elements with a refocused military strategy can create a coherent American approach to national and global security for the post-Cold War world: one that is not costly but profitable, and not centrally planned but market-oriented.
The most fruitful starting point for boosting America’s economy and reordering its priorities is energy. Wise energy policy creates both a healthier economy and healthier environment. But energy policy does not work in isolation. Only in combination with farsighted economic, environmental and military policies can it help secure America’s global position for the 21st century. Taken together, those interconnected policies constitute a new and comprehensive approach to U.S. security, defined in the broad sense of sustaining and improving the quality of life of Americans.
America remains an enormously wealthy nation. Reordering priorities and redirecting resources would be enough to ensure that a new national strategy does not require higher taxes for the vast majority of Americans. A coherent national approach combining energy, economic and environmental security creates higher-paying jobs and puts more money in the hands of consumers and businesses. Sensible energy policy reduces the civilian and military costs and the risks of importing foreign oil and frees up huge amounts of domestic capital. Sensible economic policy guides more of that capital, as well as some shifted from military restructuring, toward investments that enhance the nation’s long-term competitiveness. The two policies together reduce the costs of unsustainable resource depletion and environmental damage. The result, an "industrial ecosystem," would make America a more efficient and competitive manufacturer.
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The debate over energy policy in the United States has consistently failed to grapple with the large issues at stake. It is time for an ambitious new approach to U.S. strategic energy policy, one that deals with the problems of oil dependence, climate change, and the developing world's lack of access to energy.
Alaskan politicians have used every oil-price rise since 1973 to push for drilling beneath the Arctic National Wildlife Refuge. But even putting environmental questions aside, refuge oil is unnecessary, insecure, economically risky, and a distraction from the real energy debate. Market solutions that enhance efficiency can provide secure, safe, and clean energy services at much lower cost.
Global warming is real and needs to be addressed now. Rather than bash or mourn the defunct Kyoto Protocol, we should start taking the small steps to reduce carbon dioxide emissions today that can make a big difference down the road. The private sector already understands this, and its efforts will be crucial in improving fossil fuel efficiency and developing alternative sources of energy. To harness business potential, however, governments in the developed world must create incentives, improve scientific research, and forge international partnerships.

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