Value Change in Global Perspective
This book reports on the 1990-91 World Values Survey as well as more detailed studies by the authors of value changes in Europe. The central hypothesis is that higher levels of economic development bring a shift from "materialist" to "postmaterialist" values--that is, less concern with economic and physical security and more with freedom, self-expression, and quality of life. The study clearly documents such a shift in Europe over the past generation but seeks to generalize these findings to 40 societies representing 70 percent of the world's population. This shift in values provides part of the answer to the strong empirical correlation between development and stable democracy first noted by Seymour Martin Lipset and confirmed more recently by Adam Przeworski. Past a certain level of income, the kind of participation and recognition provided by liberal democracies become more important to people than basic survival.
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Competitiveness debates have contrasted countries that have industrial policies, like Japan, with more laissez-faire countries like the United States. But the pivotal difference is the level of a people's trust. High-trust societies are interlaced with voluntary organizations--Rotary clubs, Bible study groups, private schools--and thus have "social capital," which makes for the growth of large corporations in highly technical fields. Low-trust societies--France, Italy, China--tend toward small, family-owned businesses in basic goods. Social capital is not necessary for growth, but its absence tempts governments to intervene in the economy and imperil competitiveness.
Nixon was not the only one who went to China; Ronald McDonald is there now, too. McDonald's triumphed -- in a cultural zone where many adults think fried beef patties taste bizarre -- by catering to China's pampered only children, the so-called little emperors and empresses. The "Golden Arches" have become part of the landscape of Beijing and Hong Kong. But is McDonald's trampling local culture in the name of a bland, homogeneous world order? Not really. Global capitalism pushes one way, and local consumers push right back. Herewith, a parable of globalization.
Regardless of discrimination, workers from certain cultures have prospered wherever they migrated, according to Thomas Sowell. But immigration, once a source of skills and diversity, is now a means of exporting social problems.
