Butterfly Economics: A New General Theory of Social and Economic Behavior
This short book offers some healthy skepticism about modern economic analysis -- especially about its ability to forecast accurately the results of policy -- while touching on subjects ranging from crime to macroeconomic management to evolution. Traditional economic thought draws heavily on classical physics, with its emphasis on the notion of equilibrium. But Ormerod, an editor at The Economist, challenges this framework and its universal assumption that economic agents act independently of one another, each according to his or her own preference and circumstance. He insists instead that individual decisions in a social community are influenced by information provided by the behavior of others. Hence economics should draw more heavily from biology and knowledge of other social creatures such as ants. The resulting model would technically be deterministic, but it would be so complex and sensitive to starting conditions that, in practice, predictions would be impossible. Given this view of the world, the author argues, governments should avoid detailed social or economic management and focus instead on the medium- to long-run fundamental orientation of societies.
Related
"The Limits to Growth" is a brief, forceful, easily read polemic which has already generated many times its own weight in enthusiastic encomia and equally strong condemnations.[i] It advances a familiar, indeed fashionable, thesis. The goals and institutions of our present world society stimulate population growth and production increase at a rate that cannot be sustained. Further, and perhaps less familiarly, we are now about a generation from the point of no return, after which the world must suffer a catastrophic drop in numbers and wealth, no matter what is then done to restrain further growth. The argument is presented with a sufficient panoply of graphs, flow diagrams, references to the World Model and the new discipline of System Dynamics, and invocations of the computer to produce an aura of scientific authority for the conclusions. They have the additional weight of the endorsement of a prestigious private international group of respected businessmen, officials and academics, The Club of Rome, in a commentary appended to the study and signed by its executive committee. It is my contention that the authors' analysis is gravely deficient and many of their strongest and most striking conclusions unwarranted. None the less, it draws attention to a number of difficult and important problems which must be faced, including the question of whether its whole approach is helpful or harmful in dealing with these real problems.
Author's Note: The major conclusions of this article will be expanded in "Sovereignty at Bay: The Multinational Spread of U.S. Enterprises," to be published in September 1971 by Basic Books, Inc., New York.
Life on this planet is a fragile affair, a kind of miraculous microbial activity that flourishes on the thin film of air and water and decomposed rock which separates the uninhabitable core of the earth from the void of space. Over most of mankind's history, the existence of that environment has always been taken for granted, and human efforts have been devoted to "taming" it-that is, to altering that vital film in various ways to assure our easier survival. Now, with stunning suddenness we have come to the realization that the environment is not to be taken for granted after all- indeed that it may be on the verge of an irremediable deterioration. For if the calculations of a group of social and physical scientists are correct, it will take only another 50 years of population growth and economic expansion at present rates to cause a collapse of our life-supporting ambient, bringing mass famine in some areas, industrial breakdown in others, a drastic shortening of lifespans nearly everywhere.

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