Globalization: What's New?
Globalization has been occurring at least since the European expansion of the sixteenth century, when coffee, tea, sugar, potatoes, corn, and other products from distant lands radically altered consumption patterns and lifestyles in Europe and elsewhere. In this book, nine prominent economists examine different aspects of globalization today, focusing mainly on what is new in the past two decades. Together they cover trade, capital movements, migration, foreign aid, and the environment; the consequences of globalization for growth, poverty, and inequality; the tensions between globalization and democratic control over local social and economic conditions; the sometimes helpful but sometimes damaging effects of rich countries' policies on poor countries; and the imposition of sometimes helpful but sometimes inappropriate conditions on poor countries by international financial institutions. The authors do not all agree with one another, on, for example, the desirability of more international migration, or the freedom of capital movements, or high local autonomy in formulating economic policy. But this book offers a cornucopia of relevant facts and a stimulating collection of interpretations; it moves the debate on globalization to a higher level.
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The post-1945 free-trade regime is giving way to an emerging "market access" regime that is more flexible about border barriers, but more demanding about "fair competition" policies and about access for investment. In this new commercial environment, free trade and protectionism are proving to be a false dichotomy. As corporations globalize and create elaborate commercial partnerships, governments have to create a new global framework and tools for managing world commerce. In the market access regime, there will be roles for expanded industry codes, bilateral, minilateral and regional bargaining all coordinated by a reformed General Agreement on Tariffs and Trade. The order of the day will be multilateralism from the bottom up.
Image and reputation have become essential parts of a state's strategic capital. Like branded products, branded states depend on trust and customer satisfaction. And they are the harbingers of a postmodern politics based on style as much as substance.

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