China Road: A Journey Into the Future of a Rising Power
Gifford first went to China in 1987 as a language student, and he then stayed on to become a journalist, eventually for National Public Radio. He married a Chinese classmate and took to the road, traveling all over China and speaking with all manner of people. He has now produced a lively book full of vivid descriptions of what China is like today (and what it was like in earlier eras). This is a book that can be read by both newcomers to China and veteran China hands. The latter, no matter how knowledgeable, will still find pleasure in reacting to Gifford's insightful observations and interpretations. Although Gifford recognizes that China has strong links to its history, he also emphasizes that new things are happening, making for an uncertain future.
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Nixon was not the only one who went to China; Ronald McDonald is there now, too. McDonald's triumphed -- in a cultural zone where many adults think fried beef patties taste bizarre -- by catering to China's pampered only children, the so-called little emperors and empresses. The "Golden Arches" have become part of the landscape of Beijing and Hong Kong. But is McDonald's trampling local culture in the name of a bland, homogeneous world order? Not really. Global capitalism pushes one way, and local consumers push right back. Herewith, a parable of globalization.
How important international trade is for the less developed nations is indicated by the fact that it frequently accounts for 20 percent or more of their total economy as against 8 percent for the economy of the United States. Indeed, trade is much more important to them than aid. Total exports of the less developed areas amounted to $31 billion in 1960, while the total flow of financial assistance from the industrial nations (including private foreign investment) amounted to $8 billion.
With China's economic clout growing rapidly, Americans are accusing Beijing of every offense from currency manipulation to crooked trade policies. None of these charges has much merit, but they have increased the probability of a U.S.-Chinese trade war that would do considerable damage to both sides.

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