Power and Plenty: Trade, War, and the World Economy in the Second Millennium
This new history of the last thousand years of world trade is remarkable in both its grand sweep and its scholarly depth. It pieces together the story of global commerce from the medieval spice traders and nomads of Central Asia to the discovery and incorporation of the New World, to the Industrial Revolution and the rise of Europe, and to the globalizing forces of the postwar world economy. One theme is the importance of the "vast webs of interrelationships" between western Europe and other regions that, beginning in the medieval period, set the stage for modern economic growth. The rise of the world economy is not a story of a European "miracle"; it is a global story of the long-distance movement of people, goods, ideas, microbes, and soldiers and how this shaped the social and political geography on which manufacture and exchange now take place. The other theme is the critical role of war in propelling economic change through upheaval and adaptation. As Findlay and O'Rourke argue, "The greatest expansions of world trade have tended to come ... from the barrel of a Maxim gun, the edge of a scimitar, or the ferocity of nomadic horsemen."
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Robert Gilpin fears that globalization is at risk because the Cold War-era foundations of today's liberal capitalist order are eroding. In fact, they are stronger than ever.
The principal problem with which the world's economies must deal during the coming decade is the unsustainable imbalance of international trade. The United States cannot continue to have annual trade deficits of more than $100 billion, financed by an ever-increasing inflow of foreign capital. The U.S. trade deficit will therefore soon have to shrink and, as it does, the other countries of the world will experience a corresponding reduction in their trade surpluses. Indeed, within the next decade the United States will undoubtedly exchange its trade deficit for a trade surplus. The challenge is to achieve this rebalancing of world demand in a way that avoids both a decline in real economic activity and an increase in the rate of inflation.
Nixon was not the only one who went to China; Ronald McDonald is there now, too. McDonald's triumphed -- in a cultural zone where many adults think fried beef patties taste bizarre -- by catering to China's pampered only children, the so-called little emperors and empresses. The "Golden Arches" have become part of the landscape of Beijing and Hong Kong. But is McDonald's trampling local culture in the name of a bland, homogeneous world order? Not really. Global capitalism pushes one way, and local consumers push right back. Herewith, a parable of globalization.

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