Common Wealth: Economics for a Crowded Planet
The central premise of this wide-ranging book is that the current trajectory of human activity is not sustainable. Continued growth in income and population -- marks of success by some measure -- will not lead to an exhaustion of natural resources, as is sometimes feared. It will, however, lead to increased ecological stress, especially in the forms of climate change, a loss of biodiversity, and regional shortages of fresh water. Combined with persistent poverty and continued population growth -- particularly among idle young men -- this stress will lead to civil turmoil, transborder migration, and fragile or failed states vulnerable to terrorism and crime. For Sachs, these challenges are not occasion for despair about the future but rather lead him to call for vigorous cooperative action on a global scale -- requiring a markedly different approach to foreign policy by all countries, especially the United States. In his view, the challenges are serious but soluble, and at a modest cost relative to Americans' wealth; he offers numerous concrete suggestions for action.
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The post-1945 free-trade regime is giving way to an emerging "market access" regime that is more flexible about border barriers, but more demanding about "fair competition" policies and about access for investment. In this new commercial environment, free trade and protectionism are proving to be a false dichotomy. As corporations globalize and create elaborate commercial partnerships, governments have to create a new global framework and tools for managing world commerce. In the market access regime, there will be roles for expanded industry codes, bilateral, minilateral and regional bargaining all coordinated by a reformed General Agreement on Tariffs and Trade. The order of the day will be multilateralism from the bottom up.
Image and reputation have become essential parts of a state's strategic capital. Like branded products, branded states depend on trust and customer satisfaction. And they are the harbingers of a postmodern politics based on style as much as substance.

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