Places: Identity, Image and Reputation
This month, Palgrave Macmillan releases a unique collection of essays called Places: Identity, Image and Reputation by Simon Anholt. Anholt, currently Britain’s advisor on Public Diplomacy, has worked with a diverse portfolio of countries from Slovenia to New Zealand advising them on issues of national identity and reputation. In Places, Anholt asks us to consider if the reputations of nations and countries are ‘brand images’ that can be manipulated through commercial marketing.. In the end, Anholt believes that a country’s ‘brand image’ has deep roots in cultural experiences, history, and current events. These essays explore a new way of thinking about how we actually understand, measure, and influence national reputation.
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