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Foreign Affairs Launches Audio Edition Partnership with Audible.com
June 20, 2014—Foreign Affairs magazine has launched a partnership with Audible.com, the world’s leading provider of premium spoken audio entertainment, information, and educational programming. This partnership will enable Foreign Affairs to create audio versions of each print edition, as well as highlights from the magazine’s web content.
“We listened to our readers, who asked for audio. Many of them are busy individuals with heavy travel schedules and limited time to read, and this provides yet another platform for our readers to consume the magazine’s content on the go,” says Lynda Hammes, publisher of Foreign Affairs.
Starting with the release of the July/August issue, readers of Foreign Affairs will be able to stream and download the magazine’s award-winning print and web content from ForeignAffairs.com. Foreign Affairs subscribers can stream audio for free. All other readers can access audio according to the magazine’s metered paywall, and all audio will be available for individual purchase. Audio advertising spots are available as both stand-alone sponsorships and part of a wider digital advertising package.
The Foreign Affairs–Audible.com partnership comes ahead of a dramatic redesign of the ForeignAffairs.com website, expected to launch later this year. The new website will incorporate highly visual, reader-centric design that is responsive across all screen sizes, as well as new features to enhance regular readers’ personalized experience of the site.
The streaming audio feature will bring a new audience to ForeignAffairs.com, which broke records this past March for total visits and total unique visitors. ForeignAffairs.com in March totaled over 1.3 million total visits and 900,000 unique visitors. The record numbers come just four months after the implementation of a metered paywall program that allows users to read four articles for free every month before they are asked to subscribe.
“This partnership with Audible reflects our continued commitment to extend across digital platforms to give readers multiple ways to engage with Foreign Affairs.” says Hammes.