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Magazine sees boost in print and digital subs, according to latest AAM audit
Magazine sees record number of subscriptions despite increases in cover price
Foreign Affairs enjoyed record gains in print and digital subscriptions during the first half of 2013, according to the semi-annual report published by the Alliance for Audited Media (AAM). The audit reports that total subscriptions between January 1, 2013 and June 30, 2013 recorded a boost of 5 percent—from 129,385 to 137,649.
Defying industry trends, this growth coincides with the magazine’s $5 increase of its annualized subscription price from $44.95 to $49.95.
Print subscriptions increased by 4 percent—from 114,100 to 118,633. Included in this count are the magazine’s 24,700 elite Plus subscribers, who receive the print edition as well as digital issue replicas.
Digital readership is also on the rise—nearly 4,000 more subscribers are now in that category, an increase of 24 percent. This brings the magazine’s audited digital audience to 19,016. In other words, nearly 44,000 audited readers—digital and Plus subscribers combined—now enjoy Foreign Affairs issue replicas in a digital format. The magazine also reaches an additional 7,500 readers who receive nonreplica editions on eReader partners.
The AAM report shows that total audited circulation for the first six months of 2013 increased by 4 percent—from 163,000 to 169,168. Given the audited circulation and the nonreplica readers, the magazine’s total readership stands at 176,668.
“The growth of Foreign Affairs in this tough climate reflects our sustained commitment to building content revenues and driving digital delivery,” said Lynda Hammes, publisher of Foreign Affairs. “In turn, our quality circulation has also appealed to advertisers, and we are seeing a 12 percent year-over-year growth in advertising revenue.”
The spike in readership comes on the heels of the magazine’s website hitting two all-time highs in April: 1.1 million visits and 2.3 million page views. Overall, the website has seen year-over-year increases in unique visitors (up 300,000), page views (up 500,000), and visits (up 1.4 million). In a little more than twelve months, ForeignAffairs.com visits have grown by nearly 20 percent thanks to an increase in original Web articles and the continued popularity of print pieces published online.
“In a world of increasingly frantic, short-hand, and superficial public discourse, there are a lot of readers who still crave serious arguments from knowledgeable authors. We're delighted to cater to that audience, wherever they may be and however they want to engage our content,” notes Gideon Rose, editor of Foreign Affairs.
“Foreign Affairs has proven itself as a leader in the category of big-ideas journalism,” said Hammes. “Our strong circulation performance is a tribute to our editors and the extraordinarily unique content they produce.”