×

What Clausewitz Can Teach Us About War on Social Media

Military Tactics in the Age of Facebook

A Trump supporter at a rally organized by the right-wing group Patriot Prayer in Vancouver, Washington, September 2017. Elijah Nouvelage / REUTERS

A half century ago, two computers at UCLA and Stanford were linked together into the first computer network. It was called ARPANET, after the military research lab that funded it. In the years since then, the network of networks that grew out of that lab has developed into the Internet, the nervous system of modern commerce and communication.

With the rise of social media over the last decade, the Internet has changed to allow all of us to become individual collectors and sharers of information. As a result, it has also become something else: a battlefield where information itself is weaponized. The online world is now just as indispensable to governments, militaries, activists, and spies as it is to advertisers and shoppers. And whether the goal is to win an election or a battle, or just to sell an album, everyone uses the same tactics.

This new kind of warfare

Loading, please wait...

Related Articles

This site uses cookies to improve your user experience. Click here to learn more.

Continue