A New Cold War?
The Sources of Soviet Conduct
Political Ideas in the Twentieth Century
Atomic Weapons and American Policy
The Illusion of Disengagement
On Peaceful Coexistence
The Search for Stability
The Challenge of Change in the Soviet Bloc
The Practice of Partnership
The Framework of East-West Reconciliation
The Limits of Détente
After the Cold War
On Power: The Nature of Soviet Power
The Rise, Fall and Future of Détente
What Went Wrong With Arms Control?
Containment: 40 Years Later
Containment Then and Now
Beyond the Cold War
From Cold War Toward Trusting Peace
Toward the Post-Cold War World
America's Stake in the Soviet Future
Beyond Boris Yeltsin
Can Russia Change?
Russia Leaves the West
The Costs of Renewed Confrontation
Mission to Moscow
Why Authoritarian Stability Is a Myth
What Has Moscow Done?
Rebuilding U.S.-Russian Relations
Moscow's Modernization Dilemma
Is Russia Charting a New Foreign Policy?
The Dying Bear
Russia's Demographic Disaster
Managing the New Cold War
What Moscow and Washington Can Learn From the Last One
Russia's Perpetual Geopolitics
Putin Returns to the Historical Pattern
Putin's Foreign Policy
The Quest to Restore Russia’s Rightful Place
The Revival of the Russian Military
How Moscow Reloaded
Why Putin Took Crimea
The Gambler in the Kremlin
Trump and Russia
The Right Way to Manage Relations
Why New Russia Sanctions Won't Change Moscow's Behavior
Washington's Approach Lacks Clear Goals
The Kremlin's Latest Crackdown on Independent Media
Russia's New Foreign Agent Law in Context
Containing Russia, Again
An Adversary Attacked the United States—It’s Time to Respond
Putin's Past Explains Russia's Future
What to Expect After the Election
Has a New Cold War Really Begun?
Why the Term Shouldn't Apply to Today's Great-Power Tensions
For anyone observing Russia’s current political trajectory, a sudden shift in the country’s consumer food preferences two decades ago is surprisingly revealing. Among the products burgeoning on the once barren shelves of Russian grocery stores in the late 1990s appeared a new brand of butter. Called Doyarushka, or “Little Dairy Maid,” it was purported to be made according to a traditional Russian recipe. In fact, the butter wasn’t at all Russian but exported from faraway New Zealand—which made the branding seem counterintuitive, if not outright bizarre. After all, Russians had stampeded to buy foreign goods since the Soviet collapse opened the floodgates only a few years earlier.
But market researchers had stumbled on a new trend. Their focus groups were revealing that Russian consumers believed homemade products to be superior and better tasting, and to have more natural ingredients, than imported ones. It soon became clear that the trend ran deeper than the choice of what to put on the breakfast table. After years of wrenching westernization had wiped out Russians’ savings together with their certainties, and shaken almost every other aspect of their lives, they were now increasingly looking inward and to their own past.
Yury Luzhkov, Moscow’s then mayor, was among the first of the country’s leading politicians to exploit the growing penchant for tradition. He took to dressing up on holidays in a costume portraying himself as Yury Dolgoruky, believed to be the city’s twelfth-century founder. But Luzhkov didn’t discriminate among historical periods in his efforts to boost his own popularity: banners also went up on central city buildings depicting Soviet military medals, when glorification of anything associated with communism was still largely taboo. Other politicians soon joined the effort to cobble together a new identity from a pastiche of clashing symbols from tsarist as well as Soviet history.
It was an early indication that rather than successfully reform, Russia would eventually take its place at the vanguard of right-wing
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