Demographics

Where insight and influence intersect.

Foreign Affairs is the premier source for context on matters of American foreign policy and global affairs. Our content comes directly from true experts in their fields, and the depth of their impartial analysis is unrivaled.

Naturally, this attracts an audience of leaders in business, government, media, and academia to our esteemed content.


Average Age 58
Male/Female 84/16
 
Average Household Income $221,400
Average Net Worth $1,537,000
Average Investment Portfolio Value $552,000
 
Graduated College 93%
Post Graduate Degree 66%
Considering a Graduate Degree 47%
 
Top Management/C-Suite 21%
Sits on Board of Directors 25%
Avg. Value of Purchasing Decisions at Work $683,000
 
Private Sector 47%
Government 20%
Academic 25%
 
Average Time Spent With Each Issue 108 min.
Regular Readers 86%
Save Issues for Future Reference 68%
 
Avg. Books Purchased Each Year 19
- History 84%
- Politics/Current Events 67%
- Biography 60%
- Business 23%
 
Average Domestic Trips Per Year 7
Average Foreign Trips Per Year 6
Own a Valid Passport 91%
 
"I am typically willing to pay more for high-quality items" 94%
"I buy based on quality, not price" 90%
"I feel I am more environmentally conscious than most people" 80%
"I am more likely to purchase brands that support a cause I care about" 74%
"I often find myself in a leadership position" 73%

 

 

Source: January 2020 GfK MRI Subscriber Study