Demographics

 

Foreign Affairs offers maximum exposure to the people whose decisions sway markets, define industries, and direct the course of nations — the segment of the population known as the Influential Elite. Our readers — many of whom are leaders in the government, business, and academia — spend on average more than two hours reading each issue of Foreign Affairs; the majority have told us that Foreign Affairs is their favorite publication. For advertisers, Foreign Affairs provides an unrivaled opportunity to have the undivided attention of the world's most influential minds in business and politics. More than any other publication, Foreign Affairs gives brands a privileged position in the consciousness of the Influential Elite.

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Subscriber Profile Active Citizens Purchasing Decisions Book Buyer Profile Committed Readers

Gender  
Male 74%
Female 26%
 
Age  
25-54 40%
35-64 62%
35+ 88%
 
Education  
Graduated College+ 99%
Post Graduate Study+ 43%
Considering Masters and/or Doctoral degree 48%
 
Occupation  
Professional/Managerial 55%
Any Chief Officer 26%
 
Household Income  
$150,000+ 65%
$250,000+ 32%
Average HHI $245,995
 
Household Net Worth  
$1,000,000+ 42%
 
Books  
Average # purchased each year 28
Foreign Affairs provides me with book purchase ideas 76%
 
Book Genres   Index
History 75% 506
Politics/Current Events 67% n/a
Biography 54% 374
Business 37% 297
Travel 22% 822
 
Residences  
Own 2+ Residences 30%
Principal Residence Median: $440,410

 Whether liberal or conservative, CEO or member of Congress, Foreign Affairs readers are a prime force in shaping the nation's agenda
Source: 2013 Ipsos Affluent  Survey, HHI $100,000+, 2011 MRI gfk Subscriber Study