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Brazil Innovation Forum

Foreign Affairs

58 East 68th Street 
New York, NY 10065

+1 212-434-9400

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Our 4th annual invitation-only forum focusing on Brazilian progress will take place at the Harold Pratt House, home of Foreign Affairs and the Council on Foreign Relations. 

**Innovate Brazil** This forum is designed for C-level and senior executives responsible for information technology, strategy, marketing, driving innovation, and new product development—across the biotechnology, renewable energy, information technology, and health industries. Attendees will participate in a day of interactive discussion and debate.  

**Featured topics** Brazil: innovation inspiration | Managing the risk of innovation | Case studies in innovation | Tackling public policy | Government's role

**Questions we will answer** Reverse Innovation: What are Brazil’s challenges and opportunities | How has the state of the global economy affected companies' ability to dream and act big? | What should the government's role be in financing innovation? | Which global economic forces will shape business strategy for the next decade? | What technologies are poised to have the greatest impact on the way businesses innovate their products and services?

 Video of the event can be found here

March 31, 2015 | Foreign Affairs: 58 East 68th Street, New York, NY 10065

8:30am | Check-in & Breakfast Reception


VIDEO 9:00am  | Opening & Keynote Remarks

David Barioni NetoPresident, Brazilian Trade and Investment Promotion Agency (Apex Brasil) Marcos Vinicius de SouzaSecretary of State for Innovation, Ministry of Development, Industry, and Foreign Trade, Brazil

Keynote Remarks: James Noble, Chief Executive Officer, The Advisory Council International


VIDEO 9:15am  | Plenary Session


Presiding: Chad Evans, Executive Vice President, Council on Competitiveness

Andrés R. Gluski, President & Chief Executive Officer, AES Corporation
Elly Keinan, General Manager, North America, IBM
Steve Long, VP & Latin America General Manger, Intel Corporation 

This panel will explore transformative innovations with the potential of changing how we live and work, while asking how more companies can innovate to solve today's most important challenges. Disruptive technological change seems to be a constant, but is it really changing the way companies and people operate as much as innovations in the past have? Are incremental advances delivering on the promise of value and impact? This panel will discuss Brazil as an example of reverse innovation and will gather senior leaders in technology, planning, engineering, and design to discuss trends in R&D and what it takes to truly advance innovation.  


VIDEO 10:30am  | Plenary Session


Presiding: Ricardo Sennes, Partner, Prospectiva International Consulting

Maria Luisa CravoExecutive Manager of Investments, Brazilian Trade and Investment Promotion Agency (Apex Brasil)
Luiz Martins de MeloAdvisor, Brazilian Agency for Innovation (FINEP)
Julio RamundoDirector, BNDES
Marcos Vinicius de SouzaSecretary of State for Innovation, Ministry of Development, Industry, and Foreign Trade, Brazil

This session will focus on Brazilian R&D, exploring public policies and incentive programs. What are the government and institutions doing to foster innovation and investment in R&D? The panelists will cover challenges and opportunities for foreign investors.  


11:30am  | Coffee Break


VIDEO 11:45am  | Plenary Session


Presiding: Susan Segal, President & CEO, Americas Society/Council of the Americas

Karin BreitmanChief Scientist and General Manager, Brazil R&D Center, EMC
James R. Maughan, Director, Aerothermal and Mechanical Technology, GE Global Research
Antonini Puppin-Macedo, Director, Research Coordination, BR&T Brazil, Boeing
Manfred Weis, Regional Head, Cloud Service Center Americas, SAP

Multinational companies have, for a long time, centered their innovation efforts on the needs of developed markets and then exported modified products and services to the rest of the world. Now they must be just as good at doing it the other way round, developing promising innovations in emerging markets and distributing them globally. The fundamental driver for reverse innovation is the income gap between emerging and developed markets. As success stories in Brazil become more and more common, business leaders from around the globe are rethinking strategy and corporate structure to realize the potential of reverse innovation as a significant driver for growth.


1:00pm | One-on-One Sessions

March 31, 2015 | Foreign Affairs: 58 East 68th Street, New York, NY 10065


barioniDavid Barioni Neto is president of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). He holds a degree in business administration with a specialization in finance. He served as the Vice President of GOL Airlines from 2000 to 2007, and as President of TAM Airlines from 2007 to 2009. The executive has extensive experience in corporate governance, having worked in the fields of foreign trade, leadership, and business management in publicly and privately held companies. Mr. Barioni Neto has served on the boards of several organizations, such as Instituto Ayrton Senna (education and technology), Executive MBA program at the University of Pittsburgh in South America (education), Riopar S.A. - a Fretranspor group company (transportation), Pague Menos network (retail), LIDE Master - João Doria Jr. Group (communications), among others.  


breitmanKarin Breitman is Chief Scientist and General Manager of the Brazil R&D Center at EMC. Prior to joining EMC, Dr. Breitman worked as a Computer Science Professor in the Informatics Department of the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and held visiting professor posts at University of Paris VI, France and Potsdam University, Germany. She graduated in Electronic Engineering from the Rio de Janeiro State University, got his MSc. degree in Computing Science from Rio de Janeiro Federal University and her DSc. degree in Informatics from PUC-Rio. She is the author of over 80 research papers in conference proceedings and scientific journals. She received numerous research grants from public institutions and private industry, including NASA, CNRS, IBM, Hewlett Packard and, more recently, Microsoft. She published several books, most recently “Video Processing in the Cloud” and “Patterns, Programming and Everything”, both by Springer-Verlag. Her current Research focuses on the application of Big Data to the Oil and Gas challenges, in particular those related to ultra deep water exploration. Current projects at the EMC Brazil R&D Labs encompass the application of Big Data technology in production optimization, off-shore cluster logistics and condition-based maintenance of heavy equipment. She also led the research team that developed EMC’s revolutionary technology for the compression of pre-stack seismic data.

cravoMaria Luisa Cravo Wittenberg is the Executive Manager for Investment Attraction at the Brazilian Trade and Investment Promotion Agency, Apex-Brasil, where she has been working since 2007. She has previously worked on attracting productive investments to various sectors of the Brazilian economy and has wide expertise in the areas of Foreign Direct Investment (FDI) and Venture Capital and Private Equity. Maria Luisa is 36 years old, graduated in Economics and Politics from the University of Bristol, England, and in International Relations, from Centro Universitário de Brasília (UniCeub). She has post-graduate experience in Foreign Trade and Marketing. She is currently enrolled in International Management Master’s Degree at University of London – Royal Holloway College.


desouzaMarcos Vinicius de Souza is Secretary of State for Innovation at the Brazilian Ministry of Development, Industry, and Foreign Trade (MDIC). He is civil servant in the Foreign Trade Analyst career. He has a Bachelor of Business Administration, MBA in Cluster Development from ECLAC/United Nations and training in innovation policy by VINNOVA – the Swedish Innovation Agency. Secretary de Souza is a member of the main Advisory Boards and Steering Committees related to innovation policy in the Brazilian Federal Government. Before joining the Ministry, he worked at a strategy consulting firm and venture capital fund.


evansChad Evans is Executive Vice President of the Council on Competitiveness. As Council EVP overseeing all programs and initiatives, Chad develops and manages the Council’s complete policy agenda and workstream, including: creating the American Energy & Manufacturing Competitiveness Partnership with the U.S. Department of Energy; helping to launch the National Engineering Forum to elevate attention to the roles engineers and the engineering enterprise play in driving long-term prosperity; building and shepherding the Council’s Technology Leadership and Strategy Initiative (TLSI), engaging more than 50 Fortune 500 chief technology officers; and helming CEO-level innovation dialogues with key global partners across Latin America, Europe and Asia. In particular, Chad has developed and executed a series of global innovation summits: with the EU and Japan in 2005, and more deeply with Brazil over the past decade. In addition to leading the development to date of 3 US-Brazil Innovation Summits, Chad has co-created 15 US-Brazil Innovation Learning Labs and manages the US-Brazil Bi-National Innovation Platform. He has also co-chaired the President Obama and President Roussef U.S.-Brazil Innovation Working Group. Chad holds an MS from the Georgetown University School of Foreign Service, an Honors concentration in International Business Diplomacy from Georgetown's Landegger Program, and a BA in International Affairs from Emory University. He is a 2007 US German Marshall Fund Fellow; treasurer for the Global Federation of Competitiveness Councils; and a past member of the Lawrence Livermore National Laboratory Industry Advisory Council and World Economic Forum Advisory Board on Russian Competitiveness.

gluskiAndrés Gluski is Director, President and Chief Executive Officer of The AES Corporation, a $16 billion revenue, Fortune 200 company, providing electricity and related infrastructure services in twenty countries around the globe. Prior to being named CEO in September of 2011, Andrés was AES’ Chief Operating Officer and before that, President of AES Latin America. In these roles he led the turnaround and expansion of some of AES’ largest businesses, in addition to, executing on major financial and capital market transactions. Before joining AES, Andrés held senior management positions in the telecommunications, banking and public sectors. In particular, regarding the latter, he served as the Desk Economist for Colombia at the International Monetary Fund and the Director General of Public Finance of Venezuela. Andrés serves on the President’s Export Council and Board of Directors of Waste Management, Inc., Council of the Americas, and the Edison Electric Institute. He is Chairman of AES Gener (Chile) and AES Brasiliana (Brazil). Andrés received a B.A. (magna cum laude) from Wake Forest University, an M.A. and Ph.D in Economics from the University of Virginia, specializing in International Trade and Finance.

keinanElly Keinan is General Manager, IBM North America. He is responsible for strategy, business growth, client satisfaction, and talent development for IBM's business in the United States and Canada. Previously, Mr. Keinan served as General Manager, IBM Latin America, which includes 20 countries from Mexico to Argentina. Mr. Keinan also held positions as General Manager of Growth Market Sales and Operations as well as General Manager of Systems and Technology Group, where he was responsible for increasing IBM’s business across Asia Pacific, Latin America, Central and Eastern Europe, the Middle East and Africa. Mr. Keinan joined IBM in 1986 in Poughkeepsie, New York as a systems programmer. During his career he has held a number of additional leadership positions including General Manager, Operations, IBM Japan and General Manager, Sectors, Northeast Europe, Middle East and Southern Africa. Mr. Keinan graduated valedictorian from the University of Miami in Florida, where he received a Master of Business Administration degree with an emphasis on international business. He earned a Bachelor of Science degree in Computer Science with a minor in Electrical Engineering from Renssalaer Polytechnic Institute in New York. He has served on the board of Zurich International School. Mr. Keinan is a citizen of the United States and has lived in Brazil, China, France, Israel, Japan, Singapore, South Africa, and Switzerland. He currently resides in New York City.

longSteve Long is Vice President of Intel's Sales and Marketing Group and General Manager of Intel Latin America. An executive at the company since 2000, Mr. Long has served in various international positions at Intel, including experiences in the United States, Brazil, Mexico, and China. His previous position was Americas Sales Director, where he was responsible for developing multinational sales across the Americas. Since January 2011, he has occupied the position of General Manager for Latin America, where he is responsible for all aspects of Intel's business in the Latin American region. Mr. Long holds a Bachelor of Arts Degree from Tulane University (New Orleans) and a Master's in Business (MBA) from the Texas A&M University.




Luiz Martins de Melo is Professor at the Economics Institute of the Federal University of Rio de Janeiro - IE/UFRJ and advisor to FINEP – Brazilian National Agency for Innovation. He holds a doctorate in economics from the UFRJ and spent two years in the Science Policy Research Unit/ SPRU/University of Sussex. His research is on the field of innovation financing. Luiz also used to be a Planning Director for FINEP.


maughanJames R. Maughan is Technical Director for Aero-Thermal and Mechanical Systems at GE Global Research. He was born in Schenectady, New York, and is a second-generation GE employee. He received a B.S. from Brigham Young University, and a M.S. and Ph.D. from Purdue University, all in Mechanical Engineering. He joined GE in 1989 at the Corporate Research Center, working in the area of low emissions combustion research, aircraft engines combustion, and gas appliances. He joined GE Energy in 1997 to lead the introduction of low emissions combustion systems into GE gas turbines, and held subsequent leadership positions in Gas Turbine, Steam Turbine, and Energy Services. He was later global manager of energy-related research at GE’s Research Center, and was subsequently General Manager of Controls and Power Electronics in Salem, VA, and was became General Manager of Product and Warranty Service for GE Wind Energy in 2007. He began his current role in 2013 where he supports all of GE’s industrial businesses by leading a global team of researchers in the development of breakthrough technology in combustion, aerodynamics, fluid mechanics, heat transfer, and mechanical systems.

nobleJim Noble won CIO Magazine's 2012 award for innovation in IT, the Accenture award for innovation in IT, and has been voted #7 in Most Influential Technology Executives in USA. Jim has held a series of global CIO roles in multiple industry sectors, including CIO at General Motors, AOL Time Warner, Altria Group (Philip Morris, Kraft Foods, Miller Brewing), Merrill Lynch, and General Electric (UK). He has also been Chief Technology Strategy Officer at BP & General Motors, Global head of IT Consulting at CapGemini, and co-founder of social networking company. Jim is currently CEO of The Advisory Council International, a non-profit team of 25 former Fortune 100 global CIOs who advise VC/PE companies, Boards of Directors, C-suite clients, and major IT services companies. Jim is also CEO of a cyber security company, and on the Board of three other technology companies. 

puppinAntonini Puppin-Macedo is the director of Operations and Research Collaborations in Brazil for Boeing Research & Technology, the advanced central research and development unit of the Boeing Company. In this role, Dr. Puppin-Macedo is responsible for operations in Brazil and engaging Boeing's research and technology development efforts with Brazilian universities and research institutions. Before joining Boeing in 2012, Dr. Puppin-Macedo held leadership positions at the Brazilian Space Agency and conducted high impact research in the US. He also worked Embraer, an international aerospace company based in Sao Jose dos Campos, Brazil, as aeronautical engineering leader for three programs, product strategy, conceptual design and R&D. At Boeing, he started at Boeing Research & Technology Brazil, from inception, coordinating research, operations and is now the acting managing director. Puppin-Macedo has an extensive educational background in engineering, holding a Bachelor and Master of Science in Mechanical Engineering from the University of Brasilia and a Master of Science and Doctorate in Aerospace Engineering from the University of Colorado Boulder. During his Ph.D. he developed work on acoustic scattering for the U.S. Navy and in his post-doc worked on non-linear aeroelasticity for the U.S. Air Force Office of Research.

ramundoJulio Ramundo is Executive Director for the Industrial, Capital Markets, and Venture Capital Divisions at the Brazilian Development Bank (BNDES). He is a 45 year-old economist with a long-standing career with the BNDES, which he joined after a national public exam. He has served the Bank in a wide array of executive positions over the years. As the present Executive Director, he oversees both the BNDES' (BNDESPAR's) equity portfolio, as well as new deals through debt, equity, venture capital, and private equity funds for new ventures and investment projects in a broad range of industries. Among his duties, he is a member of the BNDES' Executive Board. Mr. Ramundo is currently non-executive Director of Fibria Celulose S/A, a Brazilian pulp company, and Granbio, a Brazilian biotech start-up that transforms biomass into renewable products. He holds a Bachelor Degree in Economics from Rio de Janeiro Federal University (1992) and an MBA with distinction from the London Business School, University of London (2001).

segalSusan Segal was elected president and CEO of the Americas Society and Council of the Americas in August 2003 after working in the private sector with Latin America and other emerging markets for over 30 years. A passionate supporter of Latin America, she joined the organizations to implement a new strategic plan to renew and return the Society and Council to their historic position. Prior to her current position, she was a founding partner of her own investment and advisory group focused primarily on Latin America and the U.S. Hispanic sector. Previously, Susan was a partner and Latin American Group head at JPMorgan Partners/Chase Capital Partners (CCP) where she invested across sectors and countries in addition to pioneering early stage venture capital investing in Latin America. She has always been and continues to be an enthusiastic mentor and supporter of entrepreneurs, particularly in Latin America. Prior to joining CCP, Susan was a senior managing director focused on Emerging Markets Investment Banking and Capital Markets at MHT/Chemical/Chase Banks. She was actively involved in the Latin American debt crisis of the 1980s and early 1990s, sitting on many Advisory Committees as well as serving as chairperson for the Chilean and Philippine Advisory Committees. In addition to being a board member at Americas Society and Council of the Americas, Susan is also a director of the Tinker Foundation, Scotiabank, Mercado Libre, and the Latin American Venture Capital Association. She is a member of the Council on Foreign Relations. In 1999, she was awarded the Orden Bernardo O'Higgins, Grado de Gran Oficial in Chile. In 2009, President of Colombia Álvaro Uribe honored her with the Orden de San Carlos. In 2012, President Felipe Calderón bestowed on her the Orden Mexicana del Águila Azteca. In 2013, the North American-Chilean Chamber of Commerce recognized her as the Honorary Chilean of the Year. She has been interviewed by leading U.S. news organizations such as The New York Times, Newsweek, The Miami Herald, and TIME, as well as top news media in Latin America.

sennesRicardo Ubiraci Sennes is Partner Director of Prospectiva – Consulting Firm on Public Policies and International Business and the General Coordinator of the Group of International Analysis (GACINT) at University of São Paulo (USP). He is also commentator on politics and economics on TV Cultura (Night News Program). Mr. Sennes holds a PhD in International Relations, MA in Political Science from the University of São Paulo (USP) and a Bachelor Degree in Economics from the Pontifícia Universidade Católica de São Paulo (PUC-SP). Dr. Sennes has also conducted research for the International Relations Center at the University of São Paulo (USP), for the Woodrow Wilson Institute in Washington DC, and for the Iberian and Latin American Studies Center at the University of California in San Diego. He has been engaged in project related to South America Regional Integration, Energy and Infrastructural Market and Regulation, Aerospace and Defense Industry, International Trade in Services, Political and Economic Scenarios of Brazil and Latin America. He is Editorial Member of the Foreign Affairs Latin America (EUA – Mexico), of the Política Externa Journal (Brasil), and also member of the Strategic Studies Council of the São Paulo State Industry Federation (FIESP). He was Coordinator of the Brazilian Center for International Relations (CEBRI) in São Paulo, and was co-coordinator of the International Section of the Brazilian Scenarios Project (Brasil 3 Tempo 2022 project), handled by the Federal Government.

weisManfred Weis is the Regional Head of the Americas Cloud Service Center for SAP. He has built a team of project managers and cloud software developers who provide custom development services for all SAP Cloud products. He has a Masters in Computer Science and an MBA in Sales and Marketing. In his role at SAP Mr. Weis acts as the primary liaison between the development team, customers, partners, and the field service team. He and his team gather requirements and turn them into specifications, incorporating research feasibility and ensuring that SAP’s solutions meet customer needs and quality standards. He works with solution management and product development to ensure that solutions continue to meet market and customer requirements and fit into the product roadmap. Mr. Weis is responsible for developing a service portfolio for new and innovative products that can be implemented quickly and in a cost effective way.

March 31, 2015 | Foreign Affairs: 58 East 68th Street, New York, NY 10065

We'd like to thank our partners and sponsors for their support of this forum.




Watch these video interviews from our sponsor, Apex:

Nelson Silva, CEO, British Gas South America

Eduardo Albino, Market Manager, Schlumberger Brasil

Tim Voyt, Director of Market Development, EMC

vid1   vid3   voyt






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