Foreign Affairs Starts 90th Year With Record-Breaking Sales
FOR IMMEDIATE RELEASE - February 8, 2012
Kicking off its 90th anniversary year, Foreign Affairs experienced unprecedented growth in newsstand sales, online subscriptions, and advertising sales this January. First published in 1922, the bi-monthly magazine has since been the leading forum for intellectual discussion and debate on U.S. foreign policy and the world at large.
Despite industry-wide softness at the newsstand, early reports for the January/February issue show that domestic sales are up an extraordinary 70 percent compared to the same period last year. For this anniversary issue, the cover price was raised from $9.95 to $12.99. The issue is set to become the best-selling issue of the last five years.
ForeignAffairs.com has become the engine of growth for the magazine's subscription sales with year-over-year gains in e-commerce orders. A special rate online during January contributed to a 68 percent increase in new e-commerce orders. The magazine attributes this growth to offering subscribers more value through premium web content such as daily articles and access to the newly launched Foreign Affairs Archive, a trove of 90 years of historical articles, including a curated, topical section on the rise of the United States in the modern global order.
"The typical Foreign Affairs subscriber is loyal, engaged, and willing to pay for a compelling read that can’t be found anywhere else," says Publisher David Kellogg. "Our continued growth and health of our subscriber file demonstrates the strength of our product -- both in print and online."
Advertising is also at a high with the January/February issue showing an increase in revenue of over 100 percent from January/February 2011.
The total paid circulation of Foreign Affairs is at an all-time high of 170,000 readers in 190 countries (this includes subscribers on e-Reader devices). The magazine is currently filing its ABC statement for the second half of 2011 to report a total paid and analyzed circulation of 155,000.
About Foreign Affairs:
Foreign Affairs reaches a paid audience of 170,000 between subscribers, eReader subscribers, and newsstand buyers in 190 countries. The magazine publishes six issues each year and posts daily content on the award-winning ForeignAffairs.com.
Since its founding in 1922, Foreign Affairs has been the leading forum for serious discussion of American foreign policy and international affairs. It is published by the Council on Foreign Relations (CFR), a nonprofit and nonpartisan membership organization dedicated to improving the understanding of U.S. foreign policy through the free exchange of ideas.