March 7, 2016—Foreign Affairs, published by the Council on Foreign Relations, reached a record-high audience in the second half of 2015. The most recent Alliance of Audited Media (AAM) publisher’s statement reports a total circulation of 181,519—a 2 percent increase since the 2014, and a 17 percent increase since 2011 (+26,390).
Paid subscriptions jumped seven percent to 154,454, up from 144,991 in the second half of 2014. In an environment where declining print readership is the norm, Foreign Affairs saw its print subscribers increase by 4 percent (+4,807) over the year. Digital readership also grew to 31,051 digital-only subscribers, up 18 percent (+4,662) from 2014 (26,389). On top of its reported figures, the magazine also has a strong e-reader presence with more than 6,000 on non-replica devices such as the Kindle.
“More than ever, readers are finding the depth and seriousness of Foreign Affairs to be an education worth paying for,” said Publisher Lynda Hammes. “The magazine has managed to stay true to its core character, while innovating in format and platform to find new audiences globally.”
ForeignAffairs.com is responsible for generating a large number of the new subscriptions and has an extraordinarily engaged web audience with users that spend nearly seven minutes on content per session. Web exclusives in the form of ebooks, videos, podcasts, and expert polls are adding more value to the magazine’s loyal audience, translating into a healthy renewal rate exceeding 70 percent.
Foreign Affairs social media platforms continue their upward trajectory, with more than 1.2 million Facebook fans, 500,000 Twitter followers, and a growing presence on Instagram. The brand is also garnering recognition within the publishing and media communities. The magazine was recently a finalist for a National Magazine Award for General Excellence for the second straight year and is currently nominated for three additional industry accolades from Digiday and Min’s “Best of the Web” awards for ForeignAffairs.com
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