Courtesy Reuters

Despite virtual invisibility outside the diplomatic community and antipathy on the part of many within, public diplomacy-the dissemination of America's message abroad-may become Washington's major growth industry over the coming four years. A neat congruence of personality, technology and history makes this a reasonable prospect.

The personality is that of Ronald Reagan, a gifted professional communicator who has spent much of his adult life in radio, on the lecture circuit, in syndicated column-writing, or along the campaign trail. Public diplomacy is the component of international affairs he knows best and does best. It has the makings of becoming a hallmark

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