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Capsule Review

Pricing in Big Business

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Pricing in Big Business

Pricing in Big Business
By A. D. H. Kaplan and Others
Brookings Institution, 1958, 344 pp. $5.00 Purchase

What every schoolboy knows about what determines prices is no longer regarded as accurate by most economists, especially when it applies to large corporations. Using questionnaires and interviews as well as published records, the Brookings team accumulated and analyzed a great deal of interesting material on the pricing practices of a number of large companies and the factors affecting price decisions among the producers of a variety of important commodities.

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