In This Review

The European Multinationals
The European Multinationals
By Lawrence G. Franko
Greylock, 1976, 352 pp.

This major addition to the many books on multinationals concentrates on the 85 largest from the Continent. Many statistics and a good bit of history provide a comparison with American firms that shows the Europeans more concerned with trade barriers and raw materials and more shaped by government policies. Politics, company organization, relations with developing countries, and a fresh look at the Common Market are also covered.