The Japanese Challenge to U.S. Industry

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The Japanese Challenge to U.S. Industry

By Jack Baranson
Lexington Books, 1981
188 pp. $19.95
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Why are the Japanese so successful in competing with American business? Mr. Baranson's multiple answers go well beyond the stereotypes of "Japan, Inc."-though he does not neglect government help and guidance-and emphasize the strategies, tactics and methods of private industry. The consumer electronics industry of both countries provides a sharp focus for his excellent discussion. There is a good coda on the automobile industry (about which Mr. Baranson has written before).

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