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The Global Marketplace: 102 Of The Most Influential Companies Outside America
The Global Marketplace: 102 Of The Most Influential Companies Outside America
By Milton Moskowitz
Macmillan, 1987, 708 pp
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The histories and personalities behind such refulgent names as Lonrho, Mitsubishi, Rio Tinto (sadly now renamed), Hoffman-La Roche, Krupp, Trusthouse Forte, Broken Hill, Swedish Match, and Jardine, Matheson-and the Hard Rock Café! In addition to being informative, the book is delightful reading.