The Borderless World

In This Review

The Borderless World

By Kenichi Ohmae
HarperCollins, 1990
224 pp. $21.95

An engaging use of examples-some real and some invented-dramatizes a series of analyses and prescriptions concerning business and national economies by the managing director of McKinsey & Company in Japan. Although he stresses the globalization of trade and investment, the author insists that success requires that multinational companies be "insiders" in each of the major markets of the world and that they know their environments and consumers instead of just searching the globe for the lowest costs of production. Many ideas, practices and performances are challenged, including those of Japanese companies and people.

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