In This Review

The New Silk Road: Secrets of Business Success in China Today
The New Silk Road: Secrets of Business Success in China Today
By John B. Stuttard
John Wiley, 2000, 144 pp

This short book is built around interviews with senior officers from 11 companies, all thriving in China, 10 of which are major multinationals whose executives have access to China's highest leaders. All express enthusiasm about their operations in China, mixed with cautious optimism about the future. Stuttard shows the variety of approaches taken as well as the common elements of these experiences: the need to cultivate personal relationships and build trust among Chinese partners and officials, the difficulty in finding suitable Chinese management, and the importance of in-house training for promising young Chinese workers. The book includes a fine overview by its author but would have benefited from interviews with smaller, lesser-known firms and those that have failed to thrive in China. Nonetheless, it can be recommended to anyone interested in doing business there.