This useful cross-disciplinary volume assembles 17 recent case studies of interactions between businesses and public health in various parts of the world. It covers a wide range of issues, some expected (the provision of clean water, the preservation and delivery of vaccines) and others less familiar (the prevention of infectious outbreaks on cruise ships). Many of the studies involve attempts to encourage or discourage particular behaviors, such as efforts to persuade individuals with chronic diseases to take their prescriptions and the incentives that the Affordable Care Act created to get more Americans to purchase health insurance. A central theme is that consumers now have more information available to them than ever before—some of it unreliable—regarding health, occupational safety, medical providers, and treatments. This growing knowledge will increasingly shape business performance in the health arena in rich and poor countries alike.
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