This engaging book is divided into two parts. The first addresses the facts of globalization using a series of useful indexes and maps to depict levels of trade, travel, investment, and other international economic activities. Ghemawat uses these facts, along with projections of the future, to debunk what he calls “globalony”: assertions by businesspeople about how corporations should respond to globalization, such as the idea that a truly global company should have no home base. The second half of the book offers practical guidelines to help international companies make decisions about whether to invest in particular countries. Ghemawat bases his recommendations, in part, on the distance between the country in question and the company’s home—measured not only in geographic terms but also in terms of language and culture. Executives, he warns, should consider each potential new market carefully and critically. Ghemawat aims his advice at businesspeople (and business students), but his work will also enlighten readers outside the business world who want to understand international trade and investment.
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