The rapid growth of cross-border business, education, and travel has brought people of different cultural backgrounds closer together than ever before -- and has thereby increased the likelihood of miscommunication and misunderstanding. Meyer boldly attempts to characterize the diverse cultural practices of Asians, Europeans, and North and South Americans in eight areas: communication, performance evaluation, persuasion, leadership and hierarchy, decision-making, trust building, dealing with disagreements, and scheduling. The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read.
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